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Why Booth Committees Fail In NE Politics?
Every election season, political parties across India rediscover what they believe to be the philosopher's stone of electoral success: the booth committee. Consultants present colorful dashboards. Strategists unveil organizational charts. Party leaders proudly announce that every booth now has a president, vice-president, social media coordinator, youth coordinator, women's coordinator, and enough office-bearers to populate a small municipality. The assumption is seductively
Sumantra Mukherjee
6 days ago4 min read


Why Social Listening Is Indispensable In Indian Politics?
Indian politics has always been an exercise in listening. From Mahatma Gandhi's journeys across the length and breadth of the subcontinent to contemporary political yatras traversing thousands of kilometres, successful leaders have understood a simple truth: power flows not merely from speaking to the people, but from hearing them. Yet, in the twenty-first century, the village chaupal has acquired a digital counterpart. The town square has migrated to smartphones. Public sent
Sumantra Mukherjee
6 days ago4 min read
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